A lot of my clients ask me “how can I be the top search on Google results?” The truth is that there’s no one way – it’s a combination of a lot of things.
It could be you’re a top search if you Google your business name because it’s authentic enough but what happens when people search for a “Shoe Repair Company ”? Are you ranking near the top? It could be you’re not even on the first two pages.
Here are four ways to rank better on Google search results:
Search engine optimization is a combination of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine like Google, Yahoo, Bing and others. It’s a tedious and extremely complex undertaking for a novice but 5Fold Management has the right people and tools to get your website ranking higher. We will help you:
- Determine the words you want to compete for
- Optimize your website for your focus keywords
- Develop an ongoing website content strategy
- Implement a blog strategy
Create Quality Content
With so many online scams that are going on it’s important that search engines know how to differentiate between “fake” and “real” website. Search engines like Google, Yahoo, Bing and others have been on a quest for quality, authentic websites that provide the best content for users.
There’s no point in creating content that’s not authentic or doesn’t stand out.
Answer a question
I’m pretty sure when you have a problem the first thing you do is ask Google. You get on your smart phone or computer and Google “How do I….”.
You have to place yourself in your ideal customer’s shoes and answer the most common questions. Sit down and write a blog or two about that specific topic, find the right image to portray your message, SEO optimize the blog and post it.
Pay for it
As a small business, churches and sole proprietors we are looking for free ways to grow our businesses online. But what happens when you’ve built a beautiful website and people are not visiting? Or you’ve created unique content for your social media accounts but no one likes the picture or comments?
Facebook is a great way to connect with customers and fans of your brand but it can be challenging to figure out how use it. You might not be getting the results you’re looking for. On average an ordinary Facebook or Instagram user has over 1,000 images and post fighting for their attention and it’s important that you stand out in a crowd.
Make sure that you have a visually stunning image with a clear message for your customer or fan. Your goal is to engage them quickly and make them click on your image. Start by writing down a few “Call to Actions” and implementing your plan.